Read this email I received from Matt Callen.  Includes a free ebook and a keyword program. Enjoy!   Martha

From Matt: Not long ago, my brother Brad finished writing a short marketing report and sent it over to me to review it for him and let him know what I thought about it. I’m usually pretty hard on him and brutally honest about what I think about his stuff and what he should change… It’s easy being totally honest since he’s my brother.

However, when I read his report, I found VERY little to critique.
“It’s brilliant!” It’s a super-quick read, straight to point, and written so that anyone can understand it and use the strategies immediately to start making money online.

My favorite was his Keyword Minute #3, called “Bum Marketing” where he insists that we all should become bums… It’s pretty hilarious too.

Anyway, he decided instead of selling the report, he’d give it away free instead. And on top of that, I’m going to give you an unreleased software bonus for free too if you grab the report(more on this below).

You can check out the report here:=> http://www.mattcallen.com/KE2/free-bonus

It’s these types of strategies that are directly responsible for helping grow my own business to the level I’ve been fortunate enough to achieve. And Brad has certainly been one of my mentors along the way. So whenever he gives up some of his own strategies to the public, I always give it my highest recommendation. I know that his methods work because I’m following many of them as we speak.

So, just to make 110% sure you download and read the report, I decided that I’d give you a software that I’ve NEVER-before released to the public.

It’s an Affiliate Link Manager software I had my programmers create just for me and my in-house team so that we could use it with our WordPress blogs. And I still never intend to sell this.

Similar software programs that still don’t do as much as mine charge over 100 bucks, but I’ll give you my software free, just for signing up to get the new report. If you have a blog, you’ll love this software.

I’m not going to give you too many details about the report, but I’ll say the following:

1. I never thought of his sneaky way of using articles…

2. It virtually GUARANTEES yourself top search engine placements…

3. It’s *REALLY* easy and can be done by anyone (beginner or expert)

=> http://www.mattcallen.com/KE2/free-bonus

He also has 2 other “Keyword Minutes” in the report that are excellent.

1. He shows you how to let OTHER marketers build your list for you.

2. He shows you how you won’t lose money with Google Adwords.

Yes, all of this comes back to KEYWORDS. I don’t want to say anymore, it’s a short report and a very fast read - you’ll read it in 30 minutes!

And to get my never-before released WordPress Affiliate Manager software follow these steps:

1. Go to: http://www.mattcallen.com/KE2/free-bonus

2. Fill in your name and email address in the form on the right hand side of that page to get the free report.

3. Send an email to kebonus@mattcallen.com with the subject line: “KE Bonus”

4. I’ll then send you download info for it.

It’s VERY important that you do this as soon as you get this email. I’m only making this package available until the end of this week.

I can’t have my support staff sending out bonuses for the next couple of months, so it’s important that you follow these steps ASAP if you want the bonus package.

Grab it now and Enjoy!
Matt Callen
iNet Innovation

You Can’t Fool Your Body—No Bull!

That’s right.  Your body doesn’t decide if something is right for you it just reacts.  It reacts to Red Bull as a poison and a whole regulatory process begins as soon as you drink it.

The one in question here contains aspartame.  Commonly know as NutraSweet, it’s one of the worst things you could ever put in your body.  Most of the other ingredients are rather bland, not bad, but it’s a weak formulation.  It doesn’t matter if it’s mixed with good stuff though because consuming poison alone or together with nutrients doesn’t hide the fact that it’s a poison.

Aspartame has three main components—aspartic acid, methanol and phenylalanine.  All three of them are associated with over stimulated brain cell death, chaotic hormonal shifts and can  be a nerve poison. Stick around—it gets even better.

Step Right Up and Get Your Poison

It been proven that aspartame diet drinks that have been stored at 85 degrees or more for a week actually break down into other components.  After a week it breaks down into formaldehyde, formic acid, and diketopiperazine,  a chemical that can cause brain tumors.  All three have been proven toxic to humans.  Now that’s a mouthful!

It took sixteen years for aspartame to be approved for human consumption due to the high number of brain tumors in the lab animals they tested it on.  Seems the only consistent thing aspartame had going for it was the brain tumors.  You would think that would be enough to just keep it off the market.  But, oh no, it gets better believe me.

If At First You Don’t Succeed—Offer Them A Job

The FDA is not entirely at fault, sort of.  Turns out the FDA Board of Inquiry voted unanimously against approving aspartame for human consumption but the Commissioner of the FDA, Arthur Hull Hayes Jr. approved it anyway.  Soon after he approved it for beverage use he quit and went to work for the company that made it—G.D. Searle & Company.  Sometimes these things are purely coincidental.  Sometimes.

A report in The New England Journal of Medicine shows a rise in brain cancer similar to the brain cancer in the studies of aspartame on lab animals.  The national average rose 10%;  in persons over 65 it was 60%.  60 Minutes,  the CBS News program ran a story on a famous cancer clinic in New York City that made the same claim—there has been a 10% yearly increase in brain cancer since it hit the market.

The Truth Is Always Stranger Than Fiction

The very agency who overlooks the FDA, the National Institutes of Health,  issued a warning in 1991 about aspartame toxicity that listed 167 adverse effects.  The U.S. Air Force warns it’s pilots not to drink and fly—we’re talking aspartame, not alcohol.  The U.S. Department of Health and Human Services lists 88 documented symptoms of aspartame toxicity.  Aspartame has been associated with birth defects, brain tumors, depression, mental retardation, CF syndrome, MS, Parkinsons, Alzheimer’s, dementia and epilepsy.  Whoa!!!!!  And it’s been approved as a sweetener.  I’d love to see the ones they turn down.

You Can’t Fool Mother Nature—Homeostasis

We all have this wonderful regulatory system built in to keep us alive in the presence of immediate danger—homeostasis.  As soon as something toxic enter our body it kicks in to neutralize it.  It was working in the young gentleman who drank the aspartame sweetened Red Bull I mentioned in the video.  If it wasn’t they probably would have been killed instead of just showing signs of advanced cardiovascular disease or stroke.

This amazing “Wisdom of the Body” kicks in with  thousands of bio-chemical reactions to neutralize the toxins of that one drink and keep you alive. This system and it’s many reaction are dependent on nutrients and water to perform it’s functions and after a long period of poor eating habits it starts to break down and we all experience disease.  If the young man ate something nutritious afterward the body would be mobilizing to return to health.  The problem is the average person follows one poison with another and homeostasis is overwhelmed.

The key is avoiding known poisons in our diet and eating extremely well so this amazing system can handle the toxins we don’t know about that make their way into our body.  All it takes is being conscious about what we consume and not falling prey to the mass marketing of synthetic food and goods that have taken hold of this country and ruined our health.

(Wisdom of the Body was written by Walter B. Cannon)

Blog Post Written by Roger Drummer
www.rogerdrummer.com

34 Rules for Maverick Entrepreneurs

1. It’s got to be a BIG idea that you, your team and your customers can “get” in seconds.
2. Strive to create 10x – 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.
4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.
5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.
6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.
7. Create your business around your life instead of settling for your life around your business.
8. Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.
9. Seek to minimize start-up risk but have maximum upside potential.
10. Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not – move on and fail forward fast! If it’s got potential – then you can make it better.
11. Find partners and team members who are strong where you are weak and appreciate being paid on results.
12. Your reputation always counts. Honor your obligations and agreements.
13. Never, ever get paid based on hours worked.
14. Leverage your marketing activities exponentially by using direct response methods and testing.
15. Measure and track your marketing so you know what’s working and what’s not.
16. Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.
17. Your partners and employees actions are their true core – not what they tell you.
18. Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.
19. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it.
20. Focus most of your time on your core strengths and less time working in areas you suck at.
21. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to happy customers than go find new ones.
24. However the flip side is - fire your most annoying customers. They’ll be replaced with the right ones.
25. The marketplace and competitors are always trying to beat you down to a commodity. Don’t let that happen.
26. Develop and build your business’s personality that stands out. People want to buy from people.
27. Create your own category so you can be first in the consumer’s mind.
28. Go the opposite direction competitors are headed – you’ll stand out.
29. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
30. Celebrate your victories. It’s too easy to simply move on to your next goal without acknowledging and appreciating the ‘win’.
31. Make your business AND doing business with you FUN!
32. Do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’.
33. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
34. Give back! Commit to taking a % of your company’s sales and make a difference. It this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won’t be scary to write. If you think you can’t donate a percentage of your sales simply raise your price.

How to Quickly Build Trust

How to quickly build trust with your prospects or subscribers… So they will trust you and want to either partner with or buy from YOU!

I’m sure you are wondering how you are going to build trust with your prospects so they will extend their relationship with you. After all, if your prospects or subscribers aren’t buying your great offers, then it’s just an issue of trust.

So how do you quickly build trust and maintain it in such a way that doesn’t require you to expand more time and energy?

One word… First Impressions.

When people visit you either in person or on your website, make sure the first thing they receive from you is of HIGH VALUE.

It doesn’t matter if you’re giving out a PDF report, an MP3, or some kind of “ethical bribe”… make sure it is so valuable that you could actually make money if you were to sell it.

This way, your subscribers or prospects will trust your expertise from the very beginning, and open your emails every time they arrive.

And when you sell them something, they’re going to buy it because they trust you.

One more thing…

After someone visits and subscribes on your squeeze page or visits your webpage or blog for the first time, make sure they know who you are.

On the internet, everyone is blind. They can’t tell what your real name is, your age, your gender, your likes, your dislikes, or your beliefs.

…unless you tell them! (describe yourself to your prospects and subscribers as if you were describing yourself to someone who is sightless).

You must understand, if you are not going to position yourself and tell your story, your subscribers are going to fill in the blanks with their assumptions.

Even if you have strong copywriting skills, all the money to advertise, and a product that kicks butt… if people don’t know, like and trust you they will not partner with you so make sure you let them know you who you are.

Either that, or you end up attracting the wrong kind of people in your business and people will not purchase your product.

Have a great week!

Martha

http://mastermindingwords.com/index2.htm