…Insights on Business and Social Marketing…

OK, all you Twitterers and Twitterer want-a-bees, listen up. Here are some of the top ways you can use Twitter for business purposes. Twitter can help you reach your target audiences, meet your business goals, boost business sales and more.

Using Twitter is pretty easy, but using it effectively is a bit more challenging. Read on to find ways you can use Twitter to build brand loyalty, communicate with your audiences, boost sales, establish yourself as an expert and attract new customers.

1. Recycle Content. Send a tweet with a link to an online article that is relevant to your audience.

2. Exclusive Sales. Send out exclusive savings deals (using coupon codes) so you can track how much business you get from Twitter.

3. Join the Conversation. Send a tweet inviting your followers to join a conversation taking place on a website or blog.

4. See What They’re Saying about Your Business. Read and track the comments on the Twittersphere about your company, products or services. It may give you the opportunity to correct a potential problem before it becomes one.

5. White Paper or Other Content. Send a link to a white paper, study or research report you’ve put together.

6. Promote Your YouTube Video.

7. Branding. Write an engaging, compelling and completely filled out Twitter profile as a branding exercise.

8. Build Suspense. Send tweets with teaser messages about an upcoming announcement.

9. Establish Your Expertise. Provides links to news articles, books, videos, etc., that are useful, informational and relevant to your audience. It turns you into a valuable resource for your followers.

Kristie Lorette
http://studiokwriting.com/?p=1720

Most likely, as a business owner you have several strategies in place for marketing your products or services online.  Blogging is one strategy you can use to increase your web presence and boost your income.  If you haven’t already started a blog, you should start now.  After all, you can blog for free and reap the rewards this type of free advertising can bring.

There are already more than 100 million blogs in existence and many more are being added every day.  By promoting your blog you can gain loyal readers who will subscribe to your blog just to see what is new.  It is crucial, however, to keep your blog up to date with lively, interesting, and relevant content.

How Other Blogs Can Boost Your Income

You should also visit other blogs that are relevant to your niche and comment on them . Visit these blogs often and be sure to include the URL to your blog in your signature line so that others can read your blog.  Whatever your niche is, there are bound to be numerous blogs covering different aspects of your niche market so you would be wise to read plenty of other blogs within your subject.  Comment often, ask questions, and answer questions others have posted.  Pretty soon, you will establish yourself as an authority in your niche and people will want to hear what you have to say next.

Marketing Products Through Your Blog

Of course, you can market products through your blog; just be sure that isn’t the only thing you are doing or you will quickly lose the interest of your readers.  People want information; they want to know how to do something faster, better, easier, or cheaper.  Consider adding video to your blog.  Would it be feasible to demonstrate your product in action?  If so, this could be a boost to your blog.  Consider comparing your product to other, similar products on the market.  Why is yours better?  What does it do differently than similar products? 

Can you show your customers and potential customers how their lives will be made easier if they buy your product?  If you are able to provide a solution to a common problem, either capture that solution on video or explain in captivating detail how your product will make life easier.

Promoting Your Blog

Now that you have a blog, the next step is to promote it so that it gets the kind of attention that will eventually lead to paying customers.  Be sure and submit your blog to blog directories and promote it through your signature line in other blog posts and forum posts.  Also, make sure you include an RSS feed on your blog to make it easy for others to subscribe to it.  Be sure to include links and trackbacks for even more blog traffic.

Make sure your blog is search engine optimized so that it is picked up by all the major search engines.  Remember, although keywords and Meta tags are important components of the optimization process, it’s just as important to include interesting and relevant content so that you keep readers will view you as an expert in your field.  If your readers find useful information on your blog, chances are that the search engines will like it as well.

Martha Herring
www.strategicmarketingprofits.com
www.newslettermarketplace.com