Building
Trust is a critical factor in business, in relationships and life in general. Before any transaction can take place, a perceived trust factor must be established with all parties involved.
I’m sure you are wondering how you are going to build trust with your prospects so they will want to extend their relationship with you. After all, if your prospects or subscribers aren’t buying your great offers, then it’s just an issue of trust.
So how do you quickly build trust and maintain it in such a way that doesn’t require you to expand more time and energy?
One word… First Impressions.
When people visit you either in person or on your website, make sure the first thing they receive from you is something of HIGH VALUE.
It doesn’t matter if you’re providing mentoring, giving them a .PDF report, MP3, or a software program, make sure it is so valuable that if you were to sell it you would make lots of money.
This way, your subscribers or prospects will trust your expertise from the very beginning, and open your emails every time they arrive.
And when you sell them something, they’re going to buy it because they trust you.
One more thing…
After someone visits and subscribes on your squeeze page or visits your webpage or blog for the first time, make sure they know who you are.
On the internet, everyone is blind. They can’t tell what your real name is, your age, your gender, your likes, your dislikes, or your beliefs unless you tell them! Pretend everyone is blind and describe yourself as if you were describing yourself to someone who is blind. This is how everyone will know you.
You must understand, if you are not going to position yourself and tell your story, your subscribers are going to fill in the blanks with their assumptions.
Even if you have strong copywriting skills, all the money to advertise, and a product that kicks butt… if people don’t know, like and trust you they will not partner with you so make sure you let them know you who you are.
Either that, or you end up attracting the wrong kind of people in your business and people will not purchase your product.